Mark.My.Words

Tuesday, October 7, 2014

Comedy in marketing can work, if you do it right. Elaina Newport from The Capitol Steps offered me insight on how to make humor work. http://www.succeedinginsmallbusiness.com/use-humor-in-marketing-wisely/#.VDQg1M1fwzZ

Mark A.: One aging preppy in a suburban New England locale near an airport; an atypical marketing, public relations, development, special events professional with my own consultancy group since 1987. Prior to that, I worked as an audience development, marketing and communications director for several national arts organizations. I also have a background as a journalist and writer. I'm usually found around designer caffeine, Broadway musicals, and (in summer months) near a pool or beach.

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