Wednesday, December 31, 2014

Westfield News Arts Beat 1/01/15

Westfield News Arts Beat 1/01/15: Pippin at The Bushnell and my Best Performance Picks for 2015. http://thewestfieldnews.com/arts-beat-58

Wednesday, December 24, 2014

Tuesday, December 23, 2014

My January Prime Magazine Feature

My January 2015 PRIME Magazine Feature. 10 Shows You Can't Miss This Winter. http://www.primeontheweb.com/travel/tenshowsyoucantmis/

Sunday, December 21, 2014

It's Been a Great Year. Thanks for being part of it !



Friends, 

As they say on Facebook, “It’s been a great year. Thanks for being a part of it!” When I saw what Facebook chose for me, it was completely lacking in important events, references to pool season, caffeine, white shoes, showtunes, and friends.

So, my holiday letter and year in review...

T’is the season for caring and giving. In lieu of holiday cards and client gifts, I've made a contribution to several non-profit organizations in Western New England that work for the greater good. 

I’ve had a great year on so many levels. Mark G. Auerbach Public Relations has been working with some great clients, among them Kurn Hattin Homes for Children (VT), and Suffield Academy (CT) in the educational arena; Berkshire Film and Media Collaborative (MA), The David Pakman Show (NY), Chamber Music Plus (AZ), Jazz Ensembles at Mount Holyoke College(MA), and authors Harriet Scott Chessman and Victor Acquista MD.

My journalism career revived after a long hiatus. I’m the arts reporter for the Westfield News Group in MA and CT, and my theatre reviews for Westfield are picked up by BroadwayStars.com. I’m a frequent contributor to PRIME Magazine, and a monthly contributor to the award-winning “Succeeding in Small Business” blog. You can follow my work here or at my blog, “Random Notes from a P.R. Guy” http://mgauerbach.blogspot.com/ or on Facebook as Mark G Auerbach or Mark G Auerbach Public Relations.

I’ve spent a lot of my free time as a volunteer for my alma mater, Northfield Mount Hermon School, as Class Secretary, a member of my Reunion Committee, and as an advisor to other class reunion folks as a member of the Alumni Council’s Reunion Advisory Committee.

I got to plan and enjoy a 95th birthday party for my Dad, last June. I returned to the stage for one night only, at a benefit for The Chester Theatre, where I interviewed writer Eddie Shapiro on his book “Nothing Like a Dame: Conversations With The Great Women of Musical Theatre”. There was plenty of theatre-going, minimal travel, and one of the best pool seasons ever.



Seasons Greetings, and all best wishes for a Happy and Healthy New Year. 

Best,

Mark

Wednesday, December 17, 2014

Westfield News Arts Beat 12/17/14

My Westfield News Arts Beat for 12/17/14. First Night Northampton, Hartford Symphony Acrobatic Holiday Pops, and more. http://thewestfieldnews.com/arts-beat-56

Saturday, December 6, 2014

Westfield News Arts Beat 12/05/14

My Westfield News Arts Beat column for 12/05/14. "A Christmas Carol" at Berkshire Theatre Group, Holiday fare at West Springfield's Majestic, and more. http://thewestfieldnews.com/arts-beat-55

Monday, December 1, 2014

Westfield News Arts Beat Column 12/01/14.


My Westfield News Arts Beat Column for 12/01/14. Springfield Symphony Pops, Scott Simon in Hartford, and new Goodspeed leader. http://thewestfieldnews.com/arts-beat-54

Wednesday, November 26, 2014

Westfield News Arts Beat 11/27/14


My Westfield News Arts Beat 11/27/14. Holiday Events from "A Christmas Carol" to "The Nutcracker" and more. http://thewestfieldnews.com/arts-beat-53

Saturday, November 15, 2014

Westfield News Arts Beat 11/15/14

My Westfield News Arts Beat column for 11/15/14. "Spelling Bee" at UConn, John Hodgman, and more. http://thewestfieldnews.com/arts-beat-52

Thursday, November 13, 2014

My Succeeding in Small Business Article / November 2014

http://www.succeedinginsmallbusiness.com/shake-the-blues-away-coping-with-stress-during-the-holiday-season/#.VGUnp81fwzZ

Wednesday, November 12, 2014

Westfield News Arts Beat Column 11/13/14

My Westfield News Arts Beat column for 11/13/14. Martha Graham Dance Company comes to Amherst, Longmeadow Chamber Music Society opens season and more. http://thewestfieldnews.com/art-beat

Friday, November 7, 2014

Thursday, November 6, 2014

Westfield News Arts Beat 11/06/14

My Westfield News Arts Beat column for 11/06/14. Kara Sundlun and Wm. Mann bring their new books to the Mark Twain House. Kurn Hattin's Archives Exibit opens in Brattleboro and more. http://thewestfieldnews.com/arts-beat-51

Westfield News Review: "On The Town" on Broadway

Western Massachusetts' Barrington Stage Company sent Broadway a great big hit, "On The Town". http://thewestfieldnews.com/review-broadway-town-barrington-stage-sends-helluva-town-helluva-hit

Thursday, October 30, 2014

PRIME Magazine, November 2014. Humor in the Marketing Mix

My November article for PRIME Magazine about humor in the marketing mix, which includes a quote from Elaina Newport, co-founder of The Capitol Steps. I originally wrote this for "Succeeding in Small Business". http://www.primeontheweb.com/finance/yourbusinessadding/

Westfield News Arts Beat 10/30/14

My Westfield News Arts Beat 10/30/14. "Wicked" flies into the Bushnell, "On The Town" travels from Pittsfield to Broadway, NEPR's "Jazz A La Mode" turns 30. http://thewestfieldnews.com/arts-beat-50

Thursday, October 23, 2014

Tuesday, October 21, 2014

Westfield News Arts Beat 10/21/14


Westfield News Arts Beat column 10/21/14. "In Darfur" at WAM, six CT theatres to fall for and more. http://thewestfieldnews.com/arts-beat-49

Thursday, October 9, 2014

Westfield News Arts Beat 10/09/14

"Hamlet" in Hartford, Joy Behar, Angels in America and more. http://thewestfieldnews.com/arts-beat-47

Tuesday, October 7, 2014

My October 2014 "Succeeding in Small Business" Blog Article. LOL


Comedy in marketing can work, if you do it right. Elaina Newport from The Capitol Steps offered me insight on how to make humor work. http://www.succeedinginsmallbusiness.com/use-humor-in-marketing-wisely/#.VDQg1M1fwzZ

Thursday, October 2, 2014

Westfield News Arts Beat 10/02/14


Westfield News Arts Beat 10/02/14. Made in The Berkshires, "Annapurna" at Hartford's TheatreWorks, and more. http://thewestfieldnews.com/arts-beat-46

Westfield News on Berkshire Film and Media Collaborative's WMass Film and Media Exchange

The Berkshire Film and Media Collaborative presents the first ever WMass Film and Media Exchange on October 24. http://thewestfieldnews.com/first-western-massachusetts-film-media-exchange-brings-hollywood-pioneer-valley

Tuesday, September 23, 2014

Westfield News Arts Beat 9/23/14

Barrington Stage's "On The Town" is Broadway-bound; Connecticut Rep opens their 2014-15 season; UMass presents Multiband Pops and more. http://thewestfieldnews.com/arts-beat-45

Thursday, September 18, 2014

My Westfield News Review of Hartford Stage's Ether Dome

My Westfield News review of "Ether Dome" at Hartford Stage http://thewestfieldnews.com/review-ether-dome-premieres-hartford-stage

Westfield News Arts Beat 9/18/14

"Irving Berlin's Holiday Inn" premieres at Goodspeed; "Evita" plays Hartford's Bushnell; and more. http://thewestfieldnews.com/arts-beat-44

Thursday, September 11, 2014

My September Article: Succeeding in Small Business

My September article for the award-winning "Succeeding in Small Business" blog. One video's worth 10,000 Words ! http://www.succeedinginsmallbusiness.com/for-your-small-business-a-videos-worth-10000-words/#.VBH8fs1fxaV

Friday, September 5, 2014

Westfield News Arts Beat 9/05/14


Westfield News Arts Beat 9/05/14. New web design too ! Pink Martini comes to UMass Fine Arts Center. Majestic Theatre opens its new season, and more. http://thewestfieldnews.com/arts-beat-43

Thursday, September 4, 2014

My Westfield News profile of Kevin Rhodes

My Westfield News profile of Springfield Symphony Maestro Kevin Rhodes. http://thewestfieldnews.com/rhodes

Westfield News Arts Beat 9/04/14

"Ether Dome" brings the story of anesthesia to Hartford Stage, a theatre Expo in Boston, and Chester Theatre's London trip. http://thewestfieldnews.com/arts-beat-42

Thursday, August 28, 2014

My September feature for PRIME Magazine

Ten shows you can't miss this fall. http://www.primeontheweb.com/travel/tenperformancesyou/

Westfield News Arts Beat 8/28/14

"Finding Neverland", jazz in Northampton and more. http://thewestfieldnews.com/arts-beat-41

Thursday, August 21, 2014

Westfield News Arts Beat 8/21/14

A "Wicked" Cool event in Hartford, opera in the Berkshires, WAM and more. http://thewestfieldnews.com/arts-beat-40

Thursday, August 14, 2014

My August Column for "Succeeding in Small Business"


All about media kits, the hand-outs and online versions. http://www.succeedinginsmallbusiness.com/the-press-kit-a-valuable-tool-for-small-businesses-and-nonprofits/#.U-0Z_s1fxaV

Westfield News Arts Beat 8/14/14


My Westfield News Arts Beat column for 8/14/14. "Vanya and Sonia and Masha and Spike" at Shakespeare and Company; "A Hatful of Rain" at Berkshire Theatre Group, and a new play at Barrington Stage. http://thewestfieldnews.com/arts-beat-39

Tuesday, August 5, 2014

Westfield News Arts Beat Column 8/05/14


Westfield News Arts Beat Column for 8/05/14. "Woody Sez" at TheaterWorks, "Seussical" at Berkshire Theatre Group and more. http://thewestfieldnews.com/arts-beat-38

Saturday, July 26, 2014

Westfield News Arts Beat 7/25/14


 Two British plays onstage in area theatres, Eddie Shapiro brings "Nothing Like a Dame" to Chester (I help) and more. http://thewestfieldnews.com/arts-beat-37

Monday, July 21, 2014

Save The Date: August 4



I'll be appearing with Eddie Shapiro, author of "Nothing Like A Dame", in a conversation about the great actresses in Broadway musicals from Carol Channing to Elaine Stritch. It's a benefit for the Chester Theatre Company's 25th Anniversary Season. Don't miss it.

Saturday, July 19, 2014

Tuesday, July 15, 2014

Westfield News Arts Beat 7/14/14


Yidstock at the National Yiddish Book Center, Richard Chamberlain reads in Stockbridge, and Talcott Mountain visits The Who. http://thewestfieldnews.com/arts-beat-35

Monday, July 7, 2014

Thursday, July 3, 2014

Westfield News Arts Beat Column 7/03/14


Leslie Uggams in "Gypsy", The Capitol Steps return to the Berkshires, and more. http://thewestfieldnews.com/arts-beat-33

Monday, June 9, 2014

Westfield News Arts Beat Column 6/09/14

Summer at the Majestic Theatre; a new season comes to TheaterWorks, and some Tanglewood deals. http://thewestfieldnews.com/arts-beat-30

Tuesday, May 27, 2014

Westfield News Arts Beat 5/27/14


"Shakespeare's Will" and "A Chorus Line" visit area stages. http://thewestfieldnews.com/arts-beat-28

Monday, April 21, 2014

Westfield News Arts Beat 4/21/14


"Next to Normal" at The Majestic, ballet at the FAC, and more. http://thewestfieldnews.com/arts-beat-23

Thursday, April 17, 2014

Westfield News Profile: Westfield Native Sarah Gawron in the national tour of "Beauty and The Beast"


I had the chance to chat with Westfield native Sarah Gawron, who's in the cast of the national tour of "Beauty and The Beast" enroute to Hartford. Such an unassuming and nice person ! http://thewestfieldnews.com/city-native-gawron-appears-disneys-beauty-beast

Saturday, March 8, 2014

Westfield News Arts Beat

The Bushnell's upcoming Broadway season and a premiere in Putney. http://thewestfieldnews.com/arts-beat-17

Wednesday, February 26, 2014

Westfield News Arts Beat 2/26/14

Debbie Gravitte joins the Springfield Symphony for music of James Bond films; Shakespeare at UConn, and a reminder about The Book of Mormon, coming to Hartford. http://thewestfieldnews.com/arts-beat-15

Thursday, February 20, 2014

Thursday, February 13, 2014

Thursday, February 6, 2014

Westfield News Arts Beat 2/06/14


Summer season announcements from Williamstown Theatre Festival, Barrington Stage; Laura Klock's "Final Recital" at UMass, and Colin Quinn at The Colonial in Pittsfield...and more. http://thewestfieldnews.com/arts-beat-12

Friday, January 31, 2014

Westfield News Arts Beat 1/31/14


"Peter and The Starcatcher" comes to The Bushnell, a new summer theatre at Northfield Mount Hermon School, and a couple of West Side Story moments. http://thewestfieldnews.com/arts-beat-11

My Reviews on BroadwayStars


The national theatre website BroadwayStars has picked up some of my Westfield News reviews for Goodspeed, Hartford Stage and The Bushnell. http://broadwaystars.com/index.php?author=Mark+G.+Auerbach

Monday, January 27, 2014

Westfield News Arts Beat 1/26/14


American Idiot plays the UMass Fine Arts Center, which also has an upcoming gala. 50 Years of Hartford Stage stagecraft on display. http://thewestfieldnews.com/arts-beat-10

Monday, January 20, 2014

Sunday, January 12, 2014

Westfield News Arts Beat 1/10/14


Steve Martin adapts The Underpants for Hartford Stage, Dvorak highlighted by Springfield Symphony, and another Fifty Shades of Gray parody. http://thewestfieldnews.com/arts-beat-8